Our Business Model

How Sana Lux Care provides exceptional senior wellness retreats, generates value for guests, and ensures sustainable growth in the Swiss care market.

Value Proposition

At Sana Lux Care, we go beyond standard senior accommodations. Guests enjoy tailored wellness programs combining therapeutic hydrotherapy, gentle mobility sessions, and chef-curated nutrition. Our serene alpine setting and personalized follow-up plans restore vitality, improve health outcomes, and foster social connection for lasting well-being.

Customer Segments

We serve active retirees seeking rejuvenation, seniors managing chronic conditions who benefit from specialized therapies, and families looking for a trusted wellness retreat for loved ones. Each segment receives customized care packages—weekend refresh, weeklong renewal, or extended serenity—to meet diverse health and lifestyle goals.

Channels

Guests book through our intuitive website with real-time availability and secure payments, or by phone and email for personalized assistance. Referral partnerships with healthcare providers, senior living communities, and wellness organizations further extend our outreach and trust.

Revenue Streams

Revenue derives from stay packages—Weekend Recharge, Weeklong Renewal, and Extended Serenity—as well as à la carte add-ons like private physiotherapy sessions, nutritional coaching, and mindfulness workshops. Subscription-based membership plans offer recurring retreats at preferred rates, ensuring stable, predictable income.

Key Activities

Our core activities include personalized wellness assessments, delivering daily therapeutic sessions (hydrotherapy, massage, mobility classes), crafting nutritious meals, and providing ongoing guest support. We also host educational workshops, maintain state-of-the-art facilities, and monitor outcomes to continuously refine our programs.

Cost Structure

Major costs include specialized staff training, premium wellness supplies, facility maintenance (therapy pools, exercise rooms), and marketing partnerships. Investments in guest comfort—luxury accommodations, gourmet meals, and expert-led programs—ensure high satisfaction and justify premium pricing.